Lactalis has added to its Seriously Strong product line in the UK with the launch of a cheese sauce.
Seriously Strong Cheese Sauce will be the first sauce product for the Seriously Strong brand, Lactalis said today (20 August). For use as both a pour-over and cooking sauce, the product has a suggested retail price of GBP2.49 (US$3.91).
"Our in-depth research showed unmet consumer needs for a cheese sauce with a rich full cheddar cheese flavour," a spokesperson for the brand said. "We are excited to announce that Seriously Strong will deliver a chilled cheese sauce with a full flavour loved by consumers."